Thanasis Kakios
Thanasis Kakios
Over a decade of experience, merging creativity with functionality, currently based in Copenhagen.
Skroutz Groceries: Driving a 15% AOV increase

Skroutz Groceries: Driving a 15% AOV increase

Skroutz Groceries: Driving a 15% AOV increase

Skroutz Merchants website: 5x growth in unique inquiries

Skroutz Merchants website: 5x growth in unique inquiries

Skroutz Merchants website: 5x growth in unique inquiries

Skroutz Merchants: Revamping dashboard navigation

Skroutz Merchants: Revamping dashboard navigation

Skroutz Merchants: Revamping dashboard navigation

Skroutz gifting experience: 2x increase in customer engagement

Skroutz gifting experience: 2x increase in customer engagement

Skroutz gifting experience: 2x increase in customer engagement

Sportsmap: Co-founding and building a mobile app experience

Sportsmap: Co-founding and building a mobile app experience

Sportsmap: Co-founding and building a mobile app experience

Lexido: Designing & launching an AI-assisted word puzzle game

Lexido: Designing & launching an AI-assisted word puzzle game

Lexido: Designing & launching an AI-assisted word puzzle game

Process
My design process is built around clarity, collaboration, and validation. From discovery to scaling, I follow a structured yet flexible approach that aligns business goals with user needs. Each step ensures that decisions are grounded in research, tested with users, and crafted into experiences that create lasting impact.
Discover
I dive into the world of each business and industry, exploring it through the lens of the customer, the partner, the investor, and the organization itself.
Define
Ι map out goals and challenges by bringing all the right people together. Through a collaborative approach, I help shape a clear understanding of the problem and its boundaries.
Analyse
I review existing data - both qualitative and quantitative - and work with product teams to form hypotheses. At the same time, I guide research efforts to validate or reject these assumptions in the most efficient way possible.
Ideate
Using insights, team knowledge, and our working hypotheses, I facilitate creative workshops that spark innovative thinking and empower collaboration.
Validate
I test ideas through prototyping and share them with both users and team members. The goal is fast validation to avoid building the wrong solutions - or the right solutions to the wrong problems.
Design
Once directions are confirmed, I design polished experiences that are functional, intuitive, visually engaging, and aligned with brand identity.
Measure
I track outcomes closely with product, data, and analytics teams, focusing on key performance indicators and uncovering the reasons behind shifts in performance.
Scale
I ensure scalability by applying systematic design practices, leveraging design systems and component-based approaches to create sustainable, long-term impact.
Process
My design process is built around clarity, collaboration, and validation. From discovery to scaling, I follow a structured yet flexible approach that aligns business goals with user needs. Each step ensures that decisions are grounded in research, tested with users, and crafted into experiences that create lasting impact.
Discover
I dive into the world of each business and industry, exploring it through the lens of the customer, the partner, the investor, and the organization itself.
Analyse
I review existing data - both qualitative and quantitative - and work with product teams to form hypotheses. At the same time, I guide research efforts to validate or reject these assumptions in the most efficient way possible.
Define
Ι map out goals and challenges by bringing all the right people together. Through a collaborative approach, I help shape a clear understanding of the problem and its boundaries.
Ideate
Using insights, team knowledge, and our working hypotheses, I facilitate creative workshops that spark innovative thinking and empower collaboration.
Validate
I test ideas through prototyping and share them with both users and team members. The goal is fast validation to avoid building the wrong solutions - or the right solutions to the wrong problems.
Design
Once directions are confirmed, I design polished experiences that are functional, intuitive, visually engaging, and aligned with brand identity.
Measure
I track outcomes closely with product, data, and analytics teams, focusing on key performance indicators and uncovering the reasons behind shifts in performance.
Scale
I ensure scalability by applying systematic design practices, leveraging design systems and component-based approaches to create sustainable, long-term impact.
Process
My design process is built around clarity, collaboration, and validation. From discovery to scaling, I follow a structured yet flexible approach that aligns business goals with user needs. Each step ensures that decisions are grounded in research, tested with users, and crafted into experiences that create lasting impact.
Discover
I dive into the world of each business and industry, exploring it through the lens of the customer, the partner, the investor, and the organization itself.
Define
Ι map out goals and challenges by bringing all the right people together. Through a collaborative approach, I help shape a clear understanding of the problem and its boundaries.
Analyse
I review existing data - both qualitative and quantitative - and work with product teams to form hypotheses. At the same time, I guide research efforts to validate or reject these assumptions in the most efficient way possible.
Ideate
Using insights, team knowledge, and our working hypotheses, I facilitate creative workshops that spark innovative thinking and empower collaboration.
Validate
I test ideas through prototyping and share them with both users and team members. The goal is fast validation to avoid building the wrong solutions - or the right solutions to the wrong problems.
Design
Once directions are confirmed, I design polished experiences that are functional, intuitive, visually engaging, and aligned with brand identity.
Measure
I track outcomes closely with product, data, and analytics teams, focusing on key performance indicators and uncovering the reasons behind shifts in performance.
Scale
I ensure scalability by applying systematic design practices, leveraging design systems and component-based approaches to create sustainable, long-term impact.
Experience
Senior Product Designer - Discovery (Groceries)
Senior Product Designer - Discovery (Groceries)
Senior Product Designer - Discovery (Groceries)
Product Designer - Growth (Merchants)
Product Designer - Growth (Merchants)
Product Designer - Growth (Merchants)
Senior UI/UX Designer
Senior UI/UX Designer
Senior UI/UX Designer
UI/UX Designer
UI/UX Designer
UI/UX Designer