Raffles Milano

RM — Istituto Moda e Design

Agency: G Design Studio — Client: RM Istituto Moda e Design
Creative Directors: Michalis Georgiou, Dimitris Stefanidis — Art Directors: Giannis Fetanis, Thanassis Kakios
Photographer: Yiorgos Kaplanidis — Styling: Danae Konstantinou, Anna Sapka

We conceived the brand identity for Raffles Milano RM as a post-bottega which prepares the future ambassadors of design: the “Raffluencers”, the Ambassadors of Design Virtues. Ten core design values have been selected and given a visual and physical presence. They became head pieces that when worn impersonify those virtues and symbolize their importance in the Institute. Functionality, Sustainability, Comfort, Durability, Simplicity, Usefulness, Personalization, Sociability, Humanism, Composition. Ten virtues, ten bespoke head pieces worn by the school’s students.

The graphic system operates within a grid that stretches and enlarges content, creating a firm and rational field of action, which still allows dynamic and outstanding visuals.