Skroutz Merchants website: 5x growth in unique inquiries
As a Senior Product Designer at Skroutz, I led the redesign of our marketing website aimed at attracting new merchants to partner with us and sell their products through our platform. The project focused on creating a more compelling, user-centric experience that emphasized the value of joining Skroutz, with measurable results.
Company
Skroutz.gr
Founded
2005
Industry
E-commerce
Revenue
€132 million (2024)
Company size
400+
What is Skroutz?
Skroutz.gr is Greece’s leading price comparison and online shopping platform, as well as the country’s 4th most visited site. It helps users discover, compare, and purchase products from thousands of online stores while offering detailed reviews, ratings, and secure purchasing options.
Skroutz Merchants is a platform powered by Skroutz that helps over 10,000 merchants grow their online business by providing tools and services.
Objectives
Increase merchant engagement: Highlight Skroutz’s benefits and simplify the process of understanding the potential ROI of partnering with us.
Enhance usability: Restructure the information architecture to ensure clarity and accessibility for prospective merchants.
Drive conversions: Boost email signups and inquiries through a polished, high-performing website.
Design solution
The redesign focused on delivering a modern, intuitive landing page that aligned with the needs of our target audience while incorporating innovative features to build trust and highlight value.
Introduction of the ROI calculator
One of the key additions was a Return on Investment (ROI) calculator, enabling merchants to estimate potential profits by selecting their business category. This interactive tool made the decision-making process easier and more data-driven, empowering businesses to visualize their growth opportunities with Skroutz.
Impact
4% improvement in conversion rate (CR), demonstrating better engagement and relevance to our audience.
5x increase in unique merchant inquiries compared to the previous year.
